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TOP Connection uses RFID technology to enhance the shopping experience with targeted marketing promotions and unique value-added services
March 30, 2009
By: DAVID SAVASTANO
Editor, Ink World Magazine
TOP Food & Drug, a leading grocery store chain in Washington State operated by Haggen, Inc., has implemented an innovative program that could serve as a model for other retailers seeking to move beyond the traditional way of discount pricing to improve customer retention and store profitability. The company has developed a customer relationship program, TOP Connection, which uses RFID technology to enhance the shopping experience with targeted marketing promotions and unique value-added s...
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